Standing up a data practice that significantly increases acquisition and enhances sales lift is a meaningful but challenging endeavor. In this interview, Lauren Ganim shares her experience in leveraging data to create marketing plans that perform better and cost less.
Product marketing drives demand and adoption of a product through a go-to-market strategy, product messaging, thought leadership, and awareness building among target customers. Digital marketing promotes products and services using the Internet and other forms of digital communication. Effectively marrying product marketing and digital marketing is necessary for a product company to reach its potential. Product and Digital Marketing veteran Mike Kolb joins us to share advice on how to bring product and digital marketing together in a way that maximizes results.
If you are having a hard time finding digital advertising professionals, then you are not alone. The evolving and quickly growing landscape has consistently created a demand-surplus hiring marketing.
Mark Whitman joins us to discuss and advise on what’s happening in the digital first landscape.
Mark Whitman joins us to advise hiring managers to focus on outcomes when recruiting top performers.
Mark Whitman joins us to advise hiring managers to focus on measures when recruiting top performers.
Mark Whitman joins us to advise hiring managers to talk about obstacles when recruiting top performers.
Dressing for success always helps. Learn how to dress for success in your interviews.
It seems simple, but when you arrive for an interview is extremely important for success. This video will teach you about arriving to an interview in a manner that gives you the greatest opportunity for success.
Frequent job changes on a resume make recruiters and hiring managers wary. Learn more about how employers view frequent job changes and what you can do to help yourself.
This channel is designed to help you advance your career, make better hires, and learn from digital-first leaders. We also provide role specific hiring advice for digital-first leadership roles and digital marketing roles. Soon we will also be providing content helping people journey through their trials whether it’s a career or a personal trial.
The power of Digital Paid Media is extraordinary. You can boost brand awareness, amplify your reach, enhance your targeting, maximize your content marketing, and gather incredibly finite market insights.
Marketing and Data Analysts are in great demand. These roles are expected to become more important in the foreseeable future. Whether you are hiring a junior role or a leadership role, there are six basic questions to ask when hiring your next analyst. This video shares those six questions.
What you don’t do after an interview is just as important as what you do after an interview. This video will teach you what not to do after an interview.
The “Tell me about a significant failure” is a question you may well be asked in an interview. Learn how to answer this successfully in this video.
What you don’t ask in an interview is almost as important as what you do ask. Learn what not to ask in an interview.
Believe it or not, a common deathtrap in interviewing is not knowing one’s own resume well enough. This video will teach you what to know about your own resume.
Discussing culture can lead to squishy, vague discussions. Being able to effectively discuss and understand your culture is critical. There is aspirational culture and actual culture. Understanding your ACTUAL culture is more important than understanding your ASPIRATIONAL culture. Understanding your actual culture is non-negotiable for a successful journey to aspirational culture. It is also critical your employment candidates understand both your actual and aspirational culture prior to coming to work for you. This will greatly reduce turnover.
It’s amazing what we can forget to do when we are even a tiny bit nervous. This video teaches you one thing you must not forget to do in an interview.
To be a good manager, you must do three things well. You must lead well, manage well, and hire well. Learning to hire well is critical to the success of a manager. In this video, we will discuss the need to hire well and provide advice on how to become a competent hiring manager.
A failure to use specifics at the appropriate time is the most common interview mistake that will end your candidacy. Learn how to use specifics to be successful in your next interview.
Work-life balance is a failed concept. It implies having to balance two conflicting things. Instead, focus on truly understanding how your work and your life fit together in a manner that your work brings energy into your life and your life brings energy into your work.
How you treat top candidates is important. Treat top leadership candidates as if they’re major prospective investors.
Behavioral questions are important to the interview process. Asking the right behavioral questions in an effective manner is essential. This video offers quick, practical advice for hiring managers to help optimize the use of behavioral questions during the interview.
Recruiting velocity matters. In this video, Mark Whitman joins us to discuss why hiring slow will make you a loser.
The power of Digital Paid Media is extraordinary. You can boost brand awareness, amplify your reach, enhance your targeting, maximize your content marketing, and gather incredibly finite market insights.
In this video, Mark Whitman joins us to discuss the importance of really remembering to recruit when recruiting.
The power of Digital Paid Media is extraordinary. You can boost brand awareness, amplify your reach, enhance your targeting, maximize your content marketing, and gather incredibly finite market insights.
The dreaded behavioral questions can make or break an interview. This video teaches you the basics in successfully answering these types of questions.
In this video, Mark Whitman joins us to discuss the relationship between cultural fit and recruiting top performers.
Digital Paid Media Professionals develop and implement digital paid media strategies in order to support a company’s digital marketing efforts.
The power of Digital Paid Media is extraordinary. You can boost brand awareness, amplify your reach, enhance your targeting, maximize your content marketing, and gather incredibly finite market insights.
Many interviews are now remote, virtual video interviews. This video will help you determine where to be when you interview on video.
There are many things to know before an interview. Learn three often overlooked things you need to know before an interview.
Digital Paid Media Professionals develop and implement digital paid media strategies in order to support a company’s digital marketing efforts.
Lack of cultural fit is the cause of many less-than-ideal hiring situations. Sometimes a person feels like they just don’t belong at their job. Sometimes working with a team member reveals that they just aren’t a fit for the team.
Some form of “What are you not so good at?” will likely be asked during an interview. While this can be tricky, learn how to answer this question successfully in this video.
While interviewing, there is a good chance you will be asked some form of “what are you good at?” Learn how to formulate the perfect answer in this video.
There are many methods and tactics you can leverage to get to your next great career opportunity. To maximize your chances, you should leverage networking, job postings and personal branding and content strategies. Perhaps the easiest method of all is working with a recruiter. Mark Whitman presents the most overlooked reason to work with a recruiter.
Applying for a job and not getting a response is frustrating. It’s especially frustrating if it appears that you are a very good fit for the role. Mark Whitman provides some practical advice on how to draw attention to your candidacy and your specific fit for the role.
Mark Whitman discusses what’s happening in the digital first landscape.
Most people don’t fail in a job because they aren’t smart enough or don’t have the right experiences or can’t learn what it is they need to be successful. Most people fail in a job because of a cultural mismatch. Ask interviewers this one question to assess cultural fit when pursuing a new job.
In life, there are good problems and bad problems. In your career journey, a good problem to have is more than one good job offer. However, it can difficult to assess which job offer is the best for you. Mark Whitman demonstrates and explains a simple spreadsheet that will help you compare job offers and determine which is best for you.
Helping a recent college graduate start and build a successful career can be very gratifying as a manager. The first role out of college may be the most critical time in one’s career to have a great manager. In this video, Darren Fradin shares management tips on how to best help those rookies on your team launch and grow successful careers.
Misalignment between sales and marketing is a very common struggle for companies. For an organization to reach its potential, sales leaders and marketing leaders must work together effectively. This doesn’t just happen. It takes purposeful intention between the leaders. In this video, Emil Mladenov will provide insights into how these leaders can work together successfully.
SEO is constantly evolving. In 2023, SEO will likely be a more important part of a marketing plan than ever before. In this video, I discuss successful search engine optimization for 2023 with Wilson Altidor Jr.
Digital Transformation can be difficult and failure rates are quite high. In this video, Bhatt Vadlamani joins us to discuss key challenges, the biggest mistake companies make in the digital transformation journey, and provide advice for companies that are struggling with digital transformation initiatives.
Focus on performance marketing is growing as marketing moves closer to revenue. Marketers have tremendous opportunity to maximize revenue and profits through performance marketing. However, there are also plenty of obstacles on the path to effective performance marketing. In this video, we discuss the future of performance marketing with Shivan Durbal.
Product marketing has never been more important as companies look to increase revenue, improve market share, and boost brand recognition. Product marketers must capitalize on opportunities while navigating new and different challenges. In this video, we discuss the most important modern day opportunities and challenges with Stephanie Chambers.
B2B Marketing is evolving. Generating leads and traffic is still the top challenge for marketers and B2B marketers anticipate struggling to keep up with trends in 2023. In this video, CMO and B2B marketing expert, John Seeds, shares with us the top opportunities for B2B marketers.
Can we start by having you tell us about yourself?” is the most common question in interviews. This video discusses the common mistakes made in answering this question as well as giving you a recipe for success. These tips will help you with just about any job interview.
The first day at your new job is extremely important. This is the day that sets the tone of how your superiors and co-workers view you. It sets in place a trajectory that is either good or bad. This video shares the five things you should do, minimally, on your first day at a new job.
When we were kids in school, there was a straightforward path set before us. We started a class, read the books, went to the lectures, did the homework, took the exam, and got the grade necessary to move on. All along the way, there were expected places where feedback on our performance and potential were given to us.
With the right people and the right tools, data analytics turns data into information and information into actionable insights which further your organization’s goals. How do you hire qualified people who can help you make informed decisions? Ask these six questions in order to hire the right people to manage analytics for your organization:
As an analytics professional, you know there are myriad tools and methods that enable businesses to make informed decisions. But you, the analytics expert, play a crucial role in transforming raw data into information and insights, which in turn are used by your team members to make the decisions that drive the business forward.
Life is either a daring adventure or nothing. -Helen Keller
Our staffing and recruiting experts at TeamBuilder Search have conducted thousands of job interviews. In addition, we have conducted thousands of post-interview debriefs with hiring managers. We have learned what successful candidates do in job interview preparation.
“The Advent of social media is having a big impact on the job search today. It is critical that job seekers of all ages learn to use social media tools!” – Katie McGinty
Searching for your next role is an exciting time. Build and leverage your professional network throughout this process. LinkedIn offers great opportunities for career advancement networking. Find your next role with the help of your LinkedIn network.
Cover letters are meant to help you obtain an interview. Your cover letter separates you from other candidates. Demonstrate that you have the skills, experiences, and achievements needed to be successful in a role by providing a strong cover letter. Consider the following six tips:
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters in Fast Company
Albert Einstein once said, “In the middle of difficulty lies opportunity.” An agency can be an exciting place, but many find it scary and overwhelming. It just isn’t the right fit for most people. As a result, it can be difficult to find people who can be successful in an agency setting.
As a hiring agency, we place candidates in CRO roles, inside sales roles, and every role in between. We mainly focus on placing people within emerging tech and digital transformation teams. Regardless of what your focus is, follow these six tips to hire your next sales rep.
As recruiters in the digital field, our clients speak frequently of management struggles involving the newest generation in the workplace. Millennials have a lot to offer, but generational differences require a new approach to management that is effective and ultimately successful.
Hiring the right people to fulfill your vision is essential, but assembling a great team for your organization is a difficult task. Finding the right person to fill each role is time-consuming. Something equally important—and equally tricky—is building and maintaining a healthy organizational culture.
Social strategists develop and implement social media strategy in order to support a company’s digital marketing efforts.
It’s a hiring manager’s nightmare. Someone on your team alerts you to a new review on an employer review website. You cautiously click, and it’s an all-out roast of the organization, its people, and its culture.
One great tactic for finding and landing the perfect role for you is working with a recruiter.
Julius Caesar once said, “No one is so brave that they are not disturbed by unexpected change.” Every experienced hiring manager has been through it. You get the team running like a well-oiled machine and then one of your top-performers puts in their notice. Ouch.
Steve Easterbrook once said, “When you get things right, good things happen.” It seems simple enough, but hiring your next Art Director can present significant challenge.
Sometimes, everything goes your way, your career is on fire, and everything you touch turns to gold. You are unstoppable in your career arc and everyone wants you on their team. However, sometimes, life throws us a curve ball.
If you have made a few career moves in a short period of time, then hiring managers may consider you a job hopper. You may already be aware that this label is usually not seen in a positive light.
When you’re buying a pair of pants, you have a general idea of what you want. You have a good idea of what size and style work for you, but there are other things you have to take into consideration as well.
“Success comes not from having certainty, but being able to live with uncertainty.”
― Jeffrey Fry
According to Forbes, LinkedIn is the most advantageous professional networking platform. Among its 750+ million users are recruiters and staffing professionals looking to fill open roles and jobs. In fact, according to Kinsta, 90% of recruiters use LinkedIn. Regardless of whether you’re actively seeking a new role, keeping your LinkedIn profile up-to-date benefits your career development. Here are the top ten ways to optimize your LinkedIn profile.
A friend recently said this to me. It’s a well-known adage and it holds true—you cannot fill others if your own cup is empty. Current global events—as challenging as they are—provide an opportunity to really focus on personal, professional and career development.
Some digital marketing agencies will prosper after the Coronavirus shutdown. However, some agencies will fail. Bob Knight once said, “The key is not the will to win…everybody has that. It is the will to prepare to win that is important.”
Businesses are in uncharted waters and leaders are attempting to adjust their sails. The shift to remote work presents many challenges, but this uncertain time also presents many opportunities.
Mike Krzyzewski, more commonly known as Coach K, is arguably one of the greatest basketball coaches of all time. I never liked Coach K, as his teams always defeated my favorite teams. However, with time and experience comes maturity.
Most people experience at least one unplanned job loss during their career. Being displaced or losing a job can be very challenging on multiple levels. It’s typical to have feelings of disbelief, anger, grief, along with concerns about financial security.
The VP of Ecommerce is responsible for the success of (and the strategies behind) your organization’s ecommerce channel. In other words, the VP of Ecommerce is a role that is fully dedicated to managing, developing, and growing your organization’s ecommerce channel.
As author Roy T. Bennett once said, “If you want to fly, you have to give up what weighs you down.”
Marketing changed drastically when the internet became everyone’s main source of information. Digital marketing is now cheaper, faster, more measurable and more engaging than traditional marketing.
We used to live in a world where the big ate the small. Now, we live in a world where the fast eat the slow. The velocity of business may be rapidly increasing, but the business world is facing a talent shortage. An organization’s ability to identify and hire talent will be directly proportional to their success, so talent acquisition should be a core strategic focus for today’s business leaders.
Depending on the size and structure of an organization, the UX leader may carry the title of Vice President of User Experience or Director of User Experience.
The VP of Marketing is a notoriously difficult hire for organizations to make, but remains a critically important one.
The Chief Revenue Officer (CRO) leverages knowledge of sales and marketing in order to manage (and drive growth of) an organization’s revenue streams. The Chief Revenue Officer is responsible for developing strategic partnerships and aligning all of the organization’s revenue-generating departments.
Digitalization has drastically changed the role of the Chief Marketing Officer (CMO). Many organizations are now focused on accelerating their digital transformation, but the unpredictability of marketing efforts and the need to drive profits still lead to a very short tenure for most CMOs.
There are many recruiters out there. Choosing an inexperienced or non-specialized agency will not only cause frustration, but also prevent you from reaching your goals. Thus, choosing a recruiting agency to work with is a very important decision.
The Chief Digital Officer (CDO) drives digital transformation and optimizes an organization’s internal processes. Though the role is a relatively novel one, the strategic leadership of the Chief Digital Officer is critically important in driving growth and connecting companies to tech-savvy consumers.
The Chief Digital Officer (CDO) is typically a company’s principal leader in the digital transformation process. 84% of companies fail at digital transformation, and the average tenure of a CDO is shorter than other C-Suite roles. Of course, there are many reasons for this; it isn’t easy to serve as the primary transformation leader and intermediary between other executives and functions in the creation and rollout of digital initiatives. In order to be successful as a CDO, you must have a champion mindset.
In a digitally-driven global marketplace, organizational growth isn’t achieved without deliberate, strategic effort. The role of the Chief Growth Officer (CGO) discovers, develops, and implements novel engines of growth which aim to maintain organizational success.
According to The Ladders, recruiters take six seconds to decide if a candidate is a good fit for a role. Get your recruiter’s attention with a stellar resume.
When you buy an assemble-it-yourself piece of furniture, it’s a given that you’re going to need a tool that isn’t included in the box. Whether it’s a hammer or a flathead screwdriver, you need the exact right tool to get the job done. It’s simple: nothing else is going to work.
Picture this: you go to the store to get ice cream, only to find they’re out of the flavor you want. Then you go to every other store in the neighborhood, just to end up empty-handed. You know the next city over may carry what you’re looking for. But instead, you go home empty-handed or with something that you aren’t super excited about. You encounter a similar dilemma when you try to find your ideal candidate within a defined geographic area. Avoid this frustration. Broaden your search and be open to relocating new team members. Keep these two keys in mind when you begin this process:
It can be difficult to hire the right sales leader for your high-growth emerging company. Answer one question in order to simplify this process and elevate the likelihood of hiring the right person for this important role.
As a User Experience professional there are a lot of great things about your job. The educating, evangelizing, and influencing you get to perform, in a rapidly expanding profession, can be a wonderfully rewarding challenge.
User experience is a great career. Whether we’re talking about UX Strategy (opportunity side) or UX Design (solution side), helping people experience the feelings they want to have is a fulfilling way to spend one’s time. We’ve built many UX teams and we’ve learned a lot along the way.
Oscar Wilde once said, “Experience is simply the name we give our mistakes.” Additionally, Albert Einstein once said, “The only source of knowledge is experience.” We treat mistakes as a great source of learning. User experience is a relatively new undertaking in our clients’ typical foci of websites, apps, and Saas offerings. Thus, we learn a lot from early mistakes.
User experience isn’t a quantifiable product or outcome as much as it is a feeling. It’s the feeling a user has as a result of experiencing a product. In our clients’ case, this product is most often a website, app, or a SaaS offering. A UX professional enables the experience and feelings the user wants to have.
Mark Twain once said, “The secret to getting ahead is getting started.” Picture a horse race: there’s an all-out battle to the finish line, which ends mere minutes after the start of the race. Generally, competitors who leave the gate well also finish well.
Our articles give you the best content about building digital marketing teams and careers, so you can stay informed and gain valuable insight.
As an executive digital-first staffing and recruiting agency, TeamBuilder Search helps get the right people, in the right seats, doing the right things.
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