5 Questions to Ask Before Hiring Your Next Paid Social Strategist

Social strategists develop and implement social media strategy in order to support a company’s digital marketing efforts.

How do you hire the right person for such a role in your company?

Ask these five questions before you hire you next paid social media strategist:

1. What account responsibilities will this person have?

The level of a paid social strategist varies depending on the organization or campaign. Paid social media professionals may be part of an account team and have little direct client contact. In another case, they may have significant account management responsibility.

Ask yourself this question: What account responsibilities will the person in this role have? Consider what skills and experiences will be necessary, and then select a candidate who can handle the required level of account responsibilities.

2. What new business responsibilities will this person have?

The new business responsibilities of a paid social strategist also varies depending on the organization or campaign. Paid social media professionals may have no new business responsibilities. In another case, they may support a new business team in the background.

Even further, they may be on the front lines with prospect interaction. Ask yourself this question: What new business responsibilities will the person in this role have? Consider what skills and experiences will be necessary, and then select a candidate who can handle the required level of new business support.

3. How hands-on will this person be?

A paid social strategist may work entirely in strategy. In another case, they may work entirely in hands-on campaign creation and optimization. Most social media professionals work somewhere in the middle. Ask yourself this question: How hands-on will this person be? In order to set appropriate expectations, determine how much of each of these skills and experiences a candidate will need to possess. Then select a candidate who can handle the required level of hands-on involvement.

4. What knowledge should be had before the role and what can be learned?

The practical skills and experiences needed for a paid social strategist varies depending on the organization and campaign. Many paid opportunities for social strategists exist online. Ask yourself this question: What knowledge should be had before the role and what can be learned during the role?

In order to select the right candidates, determine what social networks’ advertising must already be known prior to the role. Then determine what can be learned during the role. Select a candidate who has the prior knowledge necessary to being successful in the role.

5. How much will this person have to juggle?

Juggling multiple priorities is important in today’s workforce. However, we all have a limit to how many priorities we can successfully balance at a time. The number of campaigns a social strategist has to juggle varies depending on the organization.

A social media professional may have to juggle several campaigns. In another case, they may have to juggle several dozen campaigns at a time. Ask yourself this question: How much will this person have to juggle? In order to set appropriate expectations, understand the juggling demands of the role. Then select a candidate who can handle those demands.

Final Thoughts

This isn’t a comprehensive list of things to consider before making your next paid social strategist hire. However, these are five very important things to consider prior to making that hire. Focus not only on doing good qualification. Also focus on setting appropriate expectations with candidates. For more information on this point, see our posts on “>hiring for cultural fit and improving your agency’s hiring. To discuss your next paid social media strategist hire, contact us.

Written by Mark Whitman

Mark Whitman is the founder of TeamBuilder Search. Mark’s mission is to help clients recruit the top five percent of digital marketing executives, taking great satisfaction in helping clients out-recruit their competition. In the process of fulfilling his mission, he takes great care to help digital marketing leaders elevate their careers. People say Mark owns a recruiting and staffing company. He says he owns a life improvement company. To learn more about Mark visit our Leadership page.
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