You may have noticed by now that if it is a digital marketing role, then there is a good chance I have written about how to hire for it. In this post I share five questions to ask before you hire you next paid social strategist.
1.What account responsibilities will this person have?
Depending on the organization or the campaign, paid social media professionals may be part of an account team, with little direct client contact, or they may have significant account management responsibility. Selecting a candidate who can handle the required levels of account responsibilities is critical.
2.What new business responsibilities will this person have?
A paid social media professional may have no new business responsibilities, they may support a new business team in the background, or they may be on the front lines with prospect interaction. Selecting a candidate who can handle the required level of new business support is critical.
3.How dirty will this person’s hands get?
A paid social media professional may be all strategy or they may be all hands-on campaign creation and optimization. Most are somewhere in the middle. Determining how much of each of these skills and experiences a candidate possesses is important and will be critical in setting appropriate expectations.
4.What knowledge is “walk-in with it” and what can be learned?
There are many paid social opportunities online today. Determining what social networks’ advertising must already be known and what can be learned is important to selecting the right candidates.
5.How much juggling will this person do?
Juggling multiple priorities is more important in today’s workforce than ever before. However, we all have our juggling limits. When it comes to managing social campaigns, a person may have to juggle several campaigns or several dozen campaigns at a time. Understanding the juggling demands of the role and setting proper expectations with candidates will be important in finding the best person for the role.
This isn’t a comprehensive list of things to think about before making your next paid social hire. However, these are five very important things to consider prior to making that hire. Note that not only do you want to do a good job of qualification, you want to do a good job of setting expectations with candidates. You may wish to check out my posts on hiring for cultural fit and on improving your agency’s hiring. Have you successfully hired paid social rock stars? If so, please share some of your success secrets in the comments below.
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