C-Suite Digital LeadershipWe seek out the most transformational, high-impact Chief Digital Officers, digitally savvy Chief Marketing Officers, and growth-focused Chief Revenue Officers who get that robust digital channels are absolutely critical for success in the role.
Vice Presidents that Enhance Digital Leadership
These indispensable roles vary from the experienced VP of Marketing charged with overall marketing strategy, to newly created progressive roles such as such as the innovative VP of Content Strategy.
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Thought Leadership Articles
The VP of Marketing is a notoriously difficult hire for organizations to make, but remains a critically important one.
We used to live in a world where the big ate the small. Now, we live in a world where the fast eat the slow. The velocity of business may be rapidly increasing, but the business world is facing a talent shortage. An organization’s ability to identify and hire talent will be directly proportional to their success, so talent acquisition should be a core strategic focus for today’s business leaders.
As author Roy T. Bennett once said, “If you want to fly, you have to give up what weighs you down.”
Marketing changed drastically when the internet became everyone’s main source of information. Digital marketing is now cheaper, faster, more measurable and more engaging than traditional marketing.
The Chief Digital Officer (CDO) is typically a company’s principal leader in the digital transformation process. 84% of companies fail at digital transformation, and the average tenure of a CDO is shorter than other C-Suite roles. Of course, there are many reasons for this; it isn’t easy to serve as the primary transformation leader and intermediary between other executives and functions in the creation and rollout of digital initiatives. In order to be successful as a CDO, you must have a champion mindset.