Chief Digital Officers
We place CDO’s focused on driving digital transformation and optimizing an organization’s marketing strategies and internal processes. This is often a new role for our clients who are increasing their focus on digital transformation. As an executive staffing and recruiting agency, we often replace Chief Digital Officers when they simply are not suitably skilled to climb the next figurative digital transformation mountain. However, many of our CDO roles are focused mainly on marketing. Clients often need a more strategically minded CDO, a more technically minded CDO, or a CDO with strength in implementation.
Chief Marketing Officers
As executive recruiters, we place digitally savvy CMO’s. These are often confidential searches to replace a more traditionally minded CMO with someone more digitally focused. Clients often lack the strategic thinking or operational execution needed to be successful. In most cases, our clients are focused on accelerating their digital transformation from a marketing perspective. Depending on the size of the team, the CMO might focus more on strategy and measurement and less on implementation.
Related article: Three Keys to Hiring Your Next Chief Marketing Officer
Chief Growth Officer
In many organizations, the CMO role evolves to a Chief Growth Officer with a broader responsibility base. These evolving CMOs are tasked with strategic business planning that results in profitable growth. Since these are often new roles for an organization, we are often tasked with finding a CMO that is qualified and capable of aligning an organization with the way the modern consumer researches and purchases products.
Chief Revenue Officer
In many organizations, the Vice President of Sales role evolves in a Chief Revenue Officer with responsibility for driving revenue growth across sales, marketing, and customer success departments. These are often new roles for an organization and can require skills that are difficult to find in one person. We help with these executive roles when skills such as digital marketing, demand generation, brand and category creation, and paid acquisition are important.
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Thought Leadership Articles
The VP of Marketing is a notoriously difficult hire for organizations to make, but remains a critically important one.
We used to live in a world where the big ate the small. Now, we live in a world where the fast eat the slow. The velocity of business may be rapidly increasing, but the business world is facing a talent shortage. An organization’s ability to identify and hire talent will be directly proportional to their success, so talent acquisition should be a core strategic focus for today’s business leaders.
As author Roy T. Bennett once said, “If you want to fly, you have to give up what weighs you down.”
Marketing changed drastically when the internet became everyone’s main source of information. Digital marketing is now cheaper, faster, more measurable and more engaging than traditional marketing.
The Chief Digital Officer (CDO) is typically a company’s principal leader in the digital transformation process. 84% of companies fail at digital transformation, and the average tenure of a CDO is shorter than other C-Suite roles. Of course, there are many reasons for this; it isn’t easy to serve as the primary transformation leader and intermediary between other executives and functions in the creation and rollout of digital initiatives. In order to be successful as a CDO, you must have a champion mindset.