Vice President of Digital Marketing
These roles usually focus on strategy development, measurement and implementation through a team they lead and manage. These roles also typically work closely with Chief Marketing Officers or Chief Digital Officers in driving digital transformation.
Vice President of Marketing
As a staffing and recruiting agency, we place digitally savvy Vice Presidents of Marketing. These are often confidential searches to replace a more traditionally minded marketing leader with a more digitally focused leader. Clients often lack the digital marketing strategic thinking or operational execution needed to be successful on their own. In most cases, our clients are focused on accelerating their digital transformation from a marketing perspective. Depending on the size of the team, the VP of Marketing might focus predominantly on strategy and measurement and less on implementation.
Vice President of Digital Strategy
These roles typically lead teams focused on the development, implementation and optimization of digital strategies aimed at achieving marketing objectives. These can be wide-ranging roles within an organization, sometimes this is a new role and other times this is a replacement role. When we replace a current role due to a non-voluntary departure, it is often as a result of a need for more specific skill sets, missing attributes, or misaligned values.
Vice President of Content Strategy
These are often new roles in an organization in charge of all things related to content across a variety of marketing channels. Their teams are responsible for understanding user personas and optimizing content across appropriate channels. Maximizing cross channel optimization is an area organizations struggle with the most. The goal is to create meaningful and measurable engagement that aligns with marketing goals.
Vice President of User Experience Or Vice President of Global Design
These are often new roles in an organization. These roles oversee all aspects of user experience, typically organize the UX team, and advocate its value to the rest of the company. These people are usually a mix of strategist, collaborator, educator and, often, evangelist. We often help with replacement hires when one of these elements is missing.
Vice President of eCommerce
These roles can be new or replacement roles. The VP of Ecommerce is accountable for the overall strategy and success of ecommerce efforts. This can be a replacement role when results are not being achieved or a new role when an organization has grown to a point where a highly skilled and dedicated leader becomes necessary.
Vice President in General
There are many different titles when it comes to the VP level of digital marketing. All are aimed at the purpose of achieving marketing outcomes and it is likely we have deep experience filling the roles you need.
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Thought Leadership Articles
The VP of Marketing is a notoriously difficult hire for organizations to make, but remains a critically important one.
We used to live in a world where the big ate the small. Now, we live in a world where the fast eat the slow. The velocity of business may be rapidly increasing, but the business world is facing a talent shortage. An organization’s ability to identify and hire talent will be directly proportional to their success, so talent acquisition should be a core strategic focus for today’s business leaders.
As author Roy T. Bennett once said, “If you want to fly, you have to give up what weighs you down.”
Marketing changed drastically when the internet became everyone’s main source of information. Digital marketing is now cheaper, faster, more measurable and more engaging than traditional marketing.
The Chief Digital Officer (CDO) is typically a company’s principal leader in the digital transformation process. 84% of companies fail at digital transformation, and the average tenure of a CDO is shorter than other C-Suite roles. Of course, there are many reasons for this; it isn’t easy to serve as the primary transformation leader and intermediary between other executives and functions in the creation and rollout of digital initiatives. In order to be successful as a CDO, you must have a champion mindset.