Marrying Product and Digital Marketing with Mike Kolb

Marrying Product and Digital Marketing with Mike Kolb

Product marketing drives demand and adoption of a product through a go-to-market strategy, product messaging, thought leadership, and awareness building among target customers. Digital marketing promotes products and services using the Internet and other forms of digital communication. Effectively marrying product marketing and digital marketing is necessary for a product company to reach its potential. Product and Digital Marketing veteran Mike Kolb joins us to share advice on how to bring product and digital marketing together in a way that maximizes results.

When to Arrive for an Interview

When to Arrive for an Interview

It seems simple, but when you arrive for an interview is extremely important for success. This video will teach you about arriving to an interview in a manner that gives you the greatest opportunity for success.

Frequent Job Changes Hurting You?

Frequent Job Changes Hurting You?

Frequent job changes on a resume make recruiters and hiring managers wary. Learn more about how employers view frequent job changes and what you can do to help yourself.

Here to Help People Improve Their Lives Through Their Careers

Here to Help People Improve Their Lives Through Their Careers

This channel is designed to help you advance your career, make better hires, and learn from digital-first leaders. We also provide role specific hiring advice for digital-first leadership roles and digital marketing roles. Soon we will also be providing content helping people journey through their trials whether it’s a career or a personal trial.

Six Questions to Ask When Hiring Your Next Analyst

Six Questions to Ask When Hiring Your Next Analyst

Marketing and Data Analysts are in great demand. These roles are expected to become more important in the foreseeable future. Whether you are hiring a junior role or a leadership role, there are six basic questions to ask when hiring your next analyst. This video shares those six questions.

Don’t Do This After an Interview

Don’t Do This After an Interview

What you don’t do after an interview is just as important as what you do after an interview. This video will teach you what not to do after an interview.

Answering the Failure Question

Answering the Failure Question

The “Tell me about a significant failure” is a question you may well be asked in an interview. Learn how to answer this successfully in this video.

Know Your Own Resume

Know Your Own Resume

Believe it or not, a common deathtrap in interviewing is not knowing one’s own resume well enough. This video will teach you what to know about your own resume.

Understanding Your Actual Culture

Understanding Your Actual Culture

Discussing culture can lead to squishy, vague discussions. Being able to effectively discuss and understand your culture is critical. There is aspirational culture and actual culture. Understanding your ACTUAL culture is more important than understanding your ASPIRATIONAL culture. Understanding your actual culture is non-negotiable for a successful journey to aspirational culture. It is also critical your employment candidates understand both your actual and aspirational culture prior to coming to work for you. This will greatly reduce turnover.

The Number 1 Tip for New Managers

The Number 1 Tip for New Managers

To be a good manager, you must do three things well. You must lead well, manage well, and hire well. Learning to hire well is critical to the success of a manager. In this video, we will discuss the need to hire well and provide advice on how to become a competent hiring manager.

Avoiding the Most Common Interview Mistake

Avoiding the Most Common Interview Mistake

A failure to use specifics at the appropriate time is the most common interview mistake that will end your candidacy. Learn how to use specifics to be successful in your next interview.

Don’t Seek Work-Life Balance, Seek This Instead

Don’t Seek Work-Life Balance, Seek This Instead

Work-life balance is a failed concept. It implies having to balance two conflicting things. Instead, focus on truly understanding how your work and your life fit together in a manner that your work brings energy into your life and your life brings energy into your work.

Are You Using Behavioral Questions Effectively?

Are You Using Behavioral Questions Effectively?

Behavioral questions are important to the interview process. Asking the right behavioral questions in an effective manner is essential. This video offers quick, practical advice for hiring managers to help optimize the use of behavioral questions during the interview.

Handling Behavioral Questions

Handling Behavioral Questions

The dreaded behavioral questions can make or break an interview. This video teaches you the basics in successfully answering these types of questions.

Answering the Weakness Question

Answering the Weakness Question

Some form of “What are you not so good at?” will likely be asked during an interview. While this can be tricky, learn how to answer this question successfully in this video.

Answering the Strengths Question

Answering the Strengths Question

While interviewing, there is a good chance you will be asked some form of “what are you good at?” Learn how to formulate the perfect answer in this video.

The Most Overlooked Reason to Work with a Recruiter

The Most Overlooked Reason to Work with a Recruiter

There are many methods and tactics you can leverage to get to your next great career opportunity. To maximize your chances, you should leverage networking, job postings and personal branding and content strategies. Perhaps the easiest method of all is working with a recruiter. Mark Whitman presents the most overlooked reason to work with a recruiter.

Assessing Cultural Fit When Pursuing a New Job

Assessing Cultural Fit When Pursuing a New Job

Most people don’t fail in a job because they aren’t smart enough or don’t have the right experiences or can’t learn what it is they need to be successful. Most people fail in a job because of a cultural mismatch. Ask interviewers this one question to assess cultural fit when pursuing a new job.

Deciding Which Job Offer to Accept

Deciding Which Job Offer to Accept

In life, there are good problems and bad problems. In your career journey, a good problem to have is more than one good job offer. However, it can difficult to assess which job offer is the best for you. Mark Whitman demonstrates and explains a simple spreadsheet that will help you compare job offers and determine which is best for you.

Performance Marketing Advice for 2023 with Shivan Durbal

Performance Marketing Advice for 2023 with Shivan Durbal

Focus on performance marketing is growing as marketing moves closer to revenue. Marketers have tremendous opportunity to maximize revenue and profits through performance marketing. However, there are also plenty of obstacles on the path to effective performance marketing. In this video, we discuss the future of performance marketing with Shivan Durbal.

Nailing the Most Common Interview Question

Nailing the Most Common Interview Question

Can we start by having you tell us about yourself?” is the most common question in interviews. This video discusses the common mistakes made in answering this question as well as giving you a recipe for success. These tips will help you with just about any job interview.

First Day at New Job – 5 Things You Must Do

First Day at New Job – 5 Things You Must Do

The first day at your new job is extremely important. This is the day that sets the tone of how your superiors and co-workers view you. It sets in place a trajectory that is either good or bad. This video shares the five things you should do, minimally, on your first day at a new job.

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