Standing up a data practice that significantly increases acquisition and enhances sales lift is a meaningful but challenging endeavor. In this interview, Lauren Ganim shares her experience in leveraging data to create marketing plans that perform better and cost less.
Product marketing drives demand and adoption of a product through a go-to-market strategy, product messaging, thought leadership, and awareness building among target customers. Digital marketing promotes products and services using the Internet and other forms of digital communication. Effectively marrying product marketing and digital marketing is necessary for a product company to reach its potential. Product and Digital Marketing veteran Mike Kolb joins us to share advice on how to bring product and digital marketing together in a way that maximizes results.
Mark Whitman joins us to discuss and advise on what’s happening in the digital first landscape.
Mark Whitman joins us to advise hiring managers to focus on outcomes when recruiting top performers.
Mark Whitman joins us to advise hiring managers to focus on measures when recruiting top performers.
Mark Whitman joins us to advise hiring managers to talk about obstacles when recruiting top performers.
Dressing for success always helps. Learn how to dress for success in your interviews.
It seems simple, but when you arrive for an interview is extremely important for success. This video will teach you about arriving to an interview in a manner that gives you the greatest opportunity for success.
Frequent job changes on a resume make recruiters and hiring managers wary. Learn more about how employers view frequent job changes and what you can do to help yourself.
This channel is designed to help you advance your career, make better hires, and learn from digital-first leaders. We also provide role specific hiring advice for digital-first leadership roles and digital marketing roles. Soon we will also be providing content helping people journey through their trials whether it’s a career or a personal trial.
Marketing and Data Analysts are in great demand. These roles are expected to become more important in the foreseeable future. Whether you are hiring a junior role or a leadership role, there are six basic questions to ask when hiring your next analyst. This video shares those six questions.
What you don’t do after an interview is just as important as what you do after an interview. This video will teach you what not to do after an interview.
The “Tell me about a significant failure” is a question you may well be asked in an interview. Learn how to answer this successfully in this video.
What you don’t ask in an interview is almost as important as what you do ask. Learn what not to ask in an interview.
Believe it or not, a common deathtrap in interviewing is not knowing one’s own resume well enough. This video will teach you what to know about your own resume.
Discussing culture can lead to squishy, vague discussions. Being able to effectively discuss and understand your culture is critical. There is aspirational culture and actual culture. Understanding your ACTUAL culture is more important than understanding your ASPIRATIONAL culture. Understanding your actual culture is non-negotiable for a successful journey to aspirational culture. It is also critical your employment candidates understand both your actual and aspirational culture prior to coming to work for you. This will greatly reduce turnover.
It’s amazing what we can forget to do when we are even a tiny bit nervous. This video teaches you one thing you must not forget to do in an interview.
To be a good manager, you must do three things well. You must lead well, manage well, and hire well. Learning to hire well is critical to the success of a manager. In this video, we will discuss the need to hire well and provide advice on how to become a competent hiring manager.
A failure to use specifics at the appropriate time is the most common interview mistake that will end your candidacy. Learn how to use specifics to be successful in your next interview.
Work-life balance is a failed concept. It implies having to balance two conflicting things. Instead, focus on truly understanding how your work and your life fit together in a manner that your work brings energy into your life and your life brings energy into your work.
How you treat top candidates is important. Treat top leadership candidates as if they’re major prospective investors.
Behavioral questions are important to the interview process. Asking the right behavioral questions in an effective manner is essential. This video offers quick, practical advice for hiring managers to help optimize the use of behavioral questions during the interview.
Recruiting velocity matters. In this video, Mark Whitman joins us to discuss why hiring slow will make you a loser.
In this video, Mark Whitman joins us to discuss the importance of really remembering to recruit when recruiting.
The dreaded behavioral questions can make or break an interview. This video teaches you the basics in successfully answering these types of questions.
In this video, Mark Whitman joins us to discuss the relationship between cultural fit and recruiting top performers.
Many interviews are now remote, virtual video interviews. This video will help you determine where to be when you interview on video.
There are many things to know before an interview. Learn three often overlooked things you need to know before an interview.
Some form of “What are you not so good at?” will likely be asked during an interview. While this can be tricky, learn how to answer this question successfully in this video.
While interviewing, there is a good chance you will be asked some form of “what are you good at?” Learn how to formulate the perfect answer in this video.
There are many methods and tactics you can leverage to get to your next great career opportunity. To maximize your chances, you should leverage networking, job postings and personal branding and content strategies. Perhaps the easiest method of all is working with a recruiter. Mark Whitman presents the most overlooked reason to work with a recruiter.
Applying for a job and not getting a response is frustrating. It’s especially frustrating if it appears that you are a very good fit for the role. Mark Whitman provides some practical advice on how to draw attention to your candidacy and your specific fit for the role.
Mark Whitman discusses what’s happening in the digital first landscape.
Most people don’t fail in a job because they aren’t smart enough or don’t have the right experiences or can’t learn what it is they need to be successful. Most people fail in a job because of a cultural mismatch. Ask interviewers this one question to assess cultural fit when pursuing a new job.
In life, there are good problems and bad problems. In your career journey, a good problem to have is more than one good job offer. However, it can difficult to assess which job offer is the best for you. Mark Whitman demonstrates and explains a simple spreadsheet that will help you compare job offers and determine which is best for you.
Helping a recent college graduate start and build a successful career can be very gratifying as a manager. The first role out of college may be the most critical time in one’s career to have a great manager. In this video, Darren Fradin shares management tips on how to best help those rookies on your team launch and grow successful careers.
Misalignment between sales and marketing is a very common struggle for companies. For an organization to reach its potential, sales leaders and marketing leaders must work together effectively. This doesn’t just happen. It takes purposeful intention between the leaders. In this video, Emil Mladenov will provide insights into how these leaders can work together successfully.
SEO is constantly evolving. In 2023, SEO will likely be a more important part of a marketing plan than ever before. In this video, I discuss successful search engine optimization for 2023 with Wilson Altidor Jr.
Digital Transformation can be difficult and failure rates are quite high. In this video, Bhatt Vadlamani joins us to discuss key challenges, the biggest mistake companies make in the digital transformation journey, and provide advice for companies that are struggling with digital transformation initiatives.
Focus on performance marketing is growing as marketing moves closer to revenue. Marketers have tremendous opportunity to maximize revenue and profits through performance marketing. However, there are also plenty of obstacles on the path to effective performance marketing. In this video, we discuss the future of performance marketing with Shivan Durbal.
Product marketing has never been more important as companies look to increase revenue, improve market share, and boost brand recognition. Product marketers must capitalize on opportunities while navigating new and different challenges. In this video, we discuss the most important modern day opportunities and challenges with Stephanie Chambers.
B2B Marketing is evolving. Generating leads and traffic is still the top challenge for marketers and B2B marketers anticipate struggling to keep up with trends in 2023. In this video, CMO and B2B marketing expert, John Seeds, shares with us the top opportunities for B2B marketers.
Can we start by having you tell us about yourself?” is the most common question in interviews. This video discusses the common mistakes made in answering this question as well as giving you a recipe for success. These tips will help you with just about any job interview.
The first day at your new job is extremely important. This is the day that sets the tone of how your superiors and co-workers view you. It sets in place a trajectory that is either good or bad. This video shares the five things you should do, minimally, on your first day at a new job.
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