Five tips to optimize recruiting for digital paid media roles
Paid media roles have become increasingly vital for businesses. As a result, there is high demand for digital paid media people. Demand for talent often exceeds the available supply, so recruiting digital paid media people is no easy task. The landscape evolves quickly and it’s difficult to find candidates with the desired knowledge and up-to-date skills. However, there are five strategies that employers can use to address these challenges. Here are the top 5 tips to optimize recruiting for digital paid media roles:
1. Broaden the search
Explore multiple channels for sourcing candidates. For example, these can include online job boards, professional networking platforms, industry-specific events, or recruitment agencies. Also, consider reaching out to passive candidates who may not be actively job-seeking.
2. Offer competitive compensation
Provide competitive salary and benefits packages in order to attract and retain top talent. Demand for digital paid media people often exceeds the available supply. For this reason, research industry standards to ensure your offers are competitive.
3. Provide and advertise growth opportunities
Digital paid media people tend to value opportunities for professional growth and skill development. In order to attract and retain talented individuals, offer career advancement opportunities. These can include training programs and certifications.
4. Enhance your employer brand
Develop a strong employer brand. A strong employer brand showcases your company culture, values, and commitment to employee development. With this purpose in mind, positive employer branding makes your organization more attractive to potential candidates.
5. Streamline your hiring process
Finally, optimize your recruitment process. It should be as efficient and responsive as possible. Lengthy, complicated hiring procedures deter qualified candidates. For this reason, communicate clearly, provide timely feedback, and streamline decision-making. If you hire slowly, you will lose great candidates to competitors who have a fast, effective hiring process.
Final Thoughts
Recruiting for digital paid media roles is challenging. For this reason, employ these five strategies in order to increase your chances of finding and hiring the right digital paid media people. To discuss your next digital paid media hire, contact us.
