Recruiting for Digital Paid Media Roles? Here are 5 Great Tips!

The power of Digital Paid Media is extraordinary. You can boost brand awareness, amplify your reach, enhance your targeting, maximize your content marketing, and gather incredibly finite market insights.

Five tips to optimize recruiting for digital paid media roles

Paid media roles have become increasingly vital for businesses. As a result, there is high demand for digital paid media people. Demand for talent often exceeds the available supply, so recruiting digital paid media people is no easy task. The landscape evolves quickly and it’s difficult to find candidates with the desired knowledge and up-to-date skills. However, there are five strategies that employers can use to address these challenges. Here are the top 5 tips to optimize recruiting for digital paid media roles:

1. Broaden the search

Explore multiple channels for sourcing candidates. For example, these can include online job boards, professional networking platforms, industry-specific events, or recruitment agencies. Also, consider reaching out to passive candidates who may not be actively job-seeking.

2. Offer competitive compensation 

Provide competitive salary and benefits packages in order to attract and retain top talent. Demand for digital paid media people often exceeds the available supply. For this reason, research industry standards to ensure your offers are competitive.

3. Provide and advertise growth opportunities

Digital paid media people tend to value opportunities for professional growth and skill development. In order to attract and retain talented individuals, offer career advancement opportunities. These can include training programs and certifications.

4. Enhance your employer brand

Develop a strong employer brand. A strong employer brand showcases your company culture, values, and commitment to employee development. With this purpose in mind, positive employer branding makes your organization more attractive to potential candidates.


5. Streamline your hiring process

Finally, optimize your recruitment process. It should be as efficient and responsive as possible. Lengthy, complicated hiring procedures deter qualified candidates. For this reason, communicate clearly, provide timely feedback, and streamline decision-making. If you hire slowly, you will lose great candidates to competitors who have a fast, effective hiring process.

Final Thoughts

Recruiting for digital paid media roles is challenging. For this reason, employ these five strategies in order to increase your chances of finding and hiring the right digital paid media people. To discuss your next digital paid media hire, contact us

Posted by Mark Whitman

Mark Whitman is the founder of TeamBuilder Search. Mark’s mission is to help clients recruit the top five percent of digital marketing executives, taking great satisfaction in helping clients out-recruit their competition. In the process of fulfilling his mission, he takes great care to help digital marketing leaders elevate their careers. People say Mark owns a recruiting and staffing company. He says he owns a life improvement company. To learn more about Mark visit our Leadership page.
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