Why You Need a Specialized Digital Marketing Recruiter

There are many recruiters out there. Choosing an inexperienced or non-specialized agency will not only cause frustration, but also prevent you from reaching your goals. Thus, choosing a recruiting agency to work with is a very important decision.

Choosing the Right Digital Recruiter Makes the Difference

Someone once said, “You are free to make whatever choice you want, but you are not free from the consequences of the choice.” Carefully consider your options when it comes to digital marketing recruiting. Reap great rewards by choosing the right agency. Here are four reasons to work with a specialized digital marketing recruiter:

1. Digital marketing is complex.

A robust digital marketing team consists of several roles. When considering a particular agency, keep in mind that companies call the same role by different names. Additionally, responsibilities for a specific digital marketing title tend to vary from company to company. Carefully consider an agency’s familiarity with these conditions. Evaluate whether they have the knowledge and experience to deliver elite talent. Specialized digital marketing recruiters work effectively within this environment. Choose a digital marketing recruiter that understands this complex landscape.

2. Digital marketing is fast-moving.

Digital marketing changes daily. It moves fast. Roles change, evolve, and often become more complex. Given that roles change so quickly, avoid working with recruiters who are not acclimated to this. When considering an agency, assess their familiarity with digital marketing. Inexperienced and non-specialized recruiters are not able to effectively work within these fast-changing conditions. Instead, choose a recruiter that is immersed in this fast-changing environment. Digital marketing recruiters effectively work in these fast-moving conditions to match qualified candidates with the right roles.

3. The demand for talent outweighs supply.

Due to the fast-moving nature of digital marketing, there is great demand for digital marketing talent. Given that there is great demand for elite talent, inexperienced recruiters are not equipped to recruit the talent you need in the timeframe you need it. Instead, partner with a digital marketing recruiting agency that has built relationships in the digital marketing world. When considering an agency, evaluate their history (or lack thereof) in digital marketing. Specialized digital marketing recruiters cut through all the noise to deliver prospective candidates that fit your company’s needs.

4. Not all talent is good talent.

The best interviewees are not usually the best hires. Digital marketing recruiters know to be wary of candidates that are great interviewees. In this case, some candidates are “posers” rather than “players”. These candidates talk a good game but they don’t play a good game. Screening talent is critical to successful digital marketing recruiting. Inexperienced recruiters do not effectively screen prospective talent and thus deliver “posers” rather than “players”. Digital marketing recruiters effectively screen talent in order to deliver qualified prospective candidates.

In Conclusion

Digital marketing will continue to grow in importance. In order to compete in the marketplace, organizations have to effectively utilize digital marketing. Inexperienced and non-specialized recruiters are not equipped to build a strong, successful digital marketing team. Choose an agency partner that excels at digital marketing recruiting.

Choose a digital marketing recruiter that is experienced, specialized, and partner-minded. This will greatly improve your digital marketing team talent acquisition efforts. Learn more about our digital marketing recruiting approach.

Conversations are free. Contact us to discuss your digital marketing recruiting challenges. Also check out our Knowledge Center to learn more about working with digital marketing recruiters.

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Written by Mark Whitman

Mark Whitman is the founder of TeamBuilder Search. Mark’s mission is to help clients recruit the top five percent of digital marketing executives, taking great satisfaction in helping clients out-recruit their competition. In the process of fulfilling his mission, he takes great care to help digital marketing leaders elevate their careers. People say Mark owns a recruiting and staffing company. He says he owns a life improvement company. To learn more about Mark visit our Leadership page.
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