Former NFL Head Coach Chuck Noll once said, “If you want to win, do the ordinary things better than anyone else does them, day in and day out.” Most organizations struggle with the question of how to best leverage the web in their business. In order to leverage the web, your organization’s digital marketing efforts need to be optimally staffed. Recruiters who are not specialized within digital marketing are not able to deliver elite talent in the time frame you need it. But when and under what circumstances should you hire a digital marketing recruiter? Here are the top four things to keep in mind when considering whether to hire a digital marketing recruiter:
Create the Job Requirements
The web has dramatically changed how business and marketing are conducted. As the complexity of the web only grows over time, it can be difficult to determine the right set of experiences and skills needed for a particular position. Consider this question: How do you find the right fit for your organizations needs and goals? If you are unsure, then find a niche digital marketing recruiter to assist you. Niche digital marketing recruiters have a broad and deep understanding of how companies leverage talent to optimize the web. They can help you create an ideal candidate blueprint, which aligns stakeholders and allows for effective interviewing.
Separate Posers from Players
Once you have created an ideal candidate blueprint, determine if candidates are qualified. Hire players, not posers. Posers talk a good game but can’t play a good game. The most important player is the marketing quarterback. Companies need someone who knows where the end zone is and effectively run the offense. Marketing quarterbacks often focus on traditional marketing and have little-to-no practical understanding of digital marketing. It takes a different set of skills and experiences to effectively and efficiently leverage digital marketing. Consider this question: How do I separate posers from players? If you are unsure, then find a niche digital marketing recruiter to assist you. Niche digital marketing recruiters specialize in sourcing and recruiting qualified talent in the field of digital marketing. For more information, see our post about hiring a digital marketing quarterback.
Get a Yes
Once you have filtered out the posers, you have narrowed your talent pool to the players you believe to be the best fit for your team. But the work isn’t over. At this point, ensure that they choose your team. Consider this question: How do I ensure that they will choose to work on my team? If you are unsure, then find a niche digital marketing recruiter to assist you. Niche digital marketing recruiters are familiar with the field and develop trusted relationships with top players, allowing them to effectively navigate negotiations with elite talent. Niche digital marketing recruiters weigh the options of other potential opportunities for elite talent, so you are more likely to get a “Yes” when an offer is made.
Consider the Timing
The old adage “time is money” applies in this case. Hiring top digital marketing talent can take a considerable amount of time. Elite talent are in short supply and high demand. Top players get a lot of attention and are used to opportunities coming to them. Consider this question: How do I efficiently source and hire elite talent in the time frame I need it? If you are unsure, then find a niche digital marketing recruiter to assist you. Niche digital marketing recruiters have an established network of relationships with top players in the field, allowing them to access the talent needed in the time frame desired.
See our Knowledge Center for more information about digital marketing recruiting, or contact us to discuss your recruiting challenges. Also, you may be interested in our post about how to work with recruiters.