May 10, 2023 | Hiring Tips for Managers

Six Great Times to Increase Your Digital Paid Media Spend

The power of Digital Paid Media is extraordinary. You can boost brand awareness, amplify your reach, enhance your targeting, maximize your content marketing, and gather incredibly finite market insights.

Six great times to increase your digital paid media spend

Determining the right time to increase your digital paid media budget depends on various factors, including your business goals, budget availability, market conditions, and the performance of your current campaigns. Here are the top six situations that indicate a good time to increase your digital paid media spend: 

1. Successful campaign performance 

If your existing digital campaigns are performing well and generating positive results, it may be an opportune time to increase your digital paid media spend. These positive results can include increased website traffic, lead generation, conversions, or return on investment (ROI). By scaling up successful campaigns, you can amplify your results and capitalize on their effectiveness.

2. Seasonal or industry trends

Certain industries experience seasonal fluctuations in demand or specific events that drive consumer interest and purchasing behavior. If you operate in such an industry, increasing your digital paid media spend during peak seasons or relevant events can help you capture more attention. This can also help you capitalize on increased consumer demand during these periods.

3. Product launches or promotions

When you’re launching a new product or running a special promotion, consider increasing your digital paid media spend. This can help create awareness, generate excitement, and drive targeted traffic to your offerings. By increasing your budget during these critical periods, you can amplify your message and increase the likelihood of success.

4. Competitive landscape

When you notice increased competition in your industry or digital space, it may be necessary to allocate more budget to maintain a competitive edge. By increasing your digital paid media budget, you can secure better ad placements and reach a larger audience. This can ensure that your brand remains visible amidst the growing competition.


5. Expanding into new markets or segments

When you’re looking to expand your business into new markets or target new customer segments, increasing your digital paid media budget can be instrumental. It allows you to reach and engage with a wider audience. It also helps you establish brand presence in new territories and drive growth in untapped markets.

6. Testing and experimentation

If you have the budget and resources available, increasing your digital paid media spend can be an opportunity to test new advertising platforms, formats, or strategies. By allocating additional funds for experimentation, you can gather valuable insights and identify what works best for your business. This can help you optimize your campaigns for better results in the future.

Final Thoughts

Remember, it’s most important to monitor and analyze the performance of your campaigns regularly. By tracking key metrics and leveraging data-driven insights, you can assess the effectiveness of your increased spend and make informed decisions about adjusting or optimizing your strategy as needed. To discuss your next digital paid media hire, contact us

Posted by Mark Whitman

Mark Whitman is the founder of TeamBuilder Search. Mark’s mission is to help clients recruit the top five percent of digital marketing executives, taking great satisfaction in helping clients out-recruit their competition. In the process of fulfilling his mission, he takes great care to help digital marketing leaders elevate their careers. People say Mark owns a recruiting and staffing company. He says he owns a life improvement company. To learn more about Mark visit our Leadership page.
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