Case Study Archives

Strategies for Balancing Short and Long-Term Marketing Goals

by Mark Whitman | November 19, 2024 | Case Study, Hiring Tips for Managers

In a rapidly evolving business landscape, Chief Marketing Officers (CMOs) are increasingly tasked with the complex challenge of balancing short-term and long-term goals. This balancing act often determines a company’s stability today and its growth trajectory for...

CASE STUDY: Challenges Faced by CMOs in a Dynamic Business Landscape

by Mark Whitman | October 22, 2024 | Case Study, Hiring Tips for Managers, Role Specific Hiring Tips

Respondent Overview: A recent poll conducted among 20 Chief Marketing Officers (CMOs) uncovered insights into the critical challenges faced by marketing leaders today. The participants, drawn from a range of industries including technology, finance, marketing, retail and nonprofit organizations, highlighted three key areas of concern: balancing short-term and long-term objectives, attracting top talent, and ensuring appropriate data sharing across functions.