Six Questions to Ask Before Making Your Next Analytics Hire

With the right people and the right tools, data analytics turns data into information and information into actionable insights which further your organization’s goals. How do you hire qualified people who can help you make informed decisions? Ask these six questions in order to hire the right people to manage analytics for your organization:

Question 1.

What role will this person have in optimizing and standardizing data?

In order for data to be useful, it has to be standardized in such a way that it can be accessed in logical, efficient manners. What does this role demand as far as data optimization? Consider what skills and experiences the person in this role will need to have in order to meet those demands

Question 2.

How much of the role will involve managing, extracting, and compiling data?

Data resides in many different places. It needs to be integrated in succinct, logical ways in order to produce meaningful information. What does this role demand as far as managing, extracting, and compiling data? Consider what skills and experiences the person in this role will need to have in order to meet those demands.

Question 3.

What technical skills will this person need in order to further your organization’s goals?

Technical skills may be an important part of the role. Certain skills may be required to manage, extract, and compile data in ways that are meaningful to your organization. What does this role demand as far as technical skills required to further your organization’s goals? Consider what skills and experiences the person in this role will need to have in order to meet those demands.

Question 4.

How much of the role will be understanding data in order to develop actionable insights?

Now that meaningful information has been compiled, it has to be made actionable. In order to do so, the person in this role may have to interpret and understand the story that the data tells. What does this role demand as far as turning information into actionable insights? Consider what skills and experiences the person in this role will need to have in order to meet those demands.

Question 5.

What decisions will be made as a result of the insights provided, and how will this individual be involved in those decisions?

Decisions will be made based on the actionable insights determined by the individual in this role. The level of involvement the individual has will vary from organization to organization. Some analytics professionals have a lot of responsibility in these decisions, while others do not. What does this role demand as far as decision-making? Consider what skills and experiences the person in this role will need to have in order to meet those demands.

Question 6.

Who will this person be communicating with, and what will they be communicating?

Success depends on effective communication. The person in this role may make presentations to executives. They may convince clients to take action as a result of the insights provided. What does the role demand as far as communication skills? Consider what skills and experiences the person in this role will need to have in order to meet those demands.

Final Thoughts

The people you hire to manage your analytics are crucial to the growth of your business. Consider the specific duties, communications, skills, and decisions the role entails before making your next analytics hire.

Check out our Thought Leadership articles to learn more, or contact us to discuss your analytics hiring and recruiting challenges.

Written by Mark Whitman

Mark Whitman is the founder of TeamBuilder Search. Mark’s mission is to help clients recruit the top five percent of digital marketing executives, taking great satisfaction in helping clients out-recruit their competition. In the process of fulfilling his mission, he takes great care to help digital marketing leaders elevate their careers. People say Mark owns a recruiting and staffing company. He says he owns a life improvement company. To learn more about Mark visit our Leadership page.
Right Menu IconMENU