The first day at your new job is extremely important. This is the day that sets the tone of how your superiors and co-workers view you. It sets in place a trajectory that is either good or bad. This video shares the five things you should do, minimally, on your first day at a new job.
Standing up a data practice that significantly increases acquisition and enhances sales lift is a meaningful but challenging endeavor. In this interview, Lauren Ganim shares her experience in leveraging data to create marketing plans that perform better and cost less.
Product marketing drives demand and adoption of a product through a go-to-market strategy, product messaging, thought leadership, and awareness building among target customers. Digital marketing promotes products and services using the Internet and other forms of digital communication. Effectively marrying product marketing and digital marketing is necessary for a product company to reach its potential. Product and Digital Marketing veteran Mike Kolb joins us to share advice on how to bring product and digital marketing together in a way that maximizes results.
Mark Whitman joins us to discuss and advise on what’s happening in the digital first landscape.
