March 26, 2018 | Hiring Tips for Managers

Ease New Hire Relocation Woes: 2 Key Strategies for a Smooth Transition

By Mark Whitman

Picture this: you go to the store to get ice cream, only to find they're out of the flavor you want. Then you go to every other store in the neighborhood, just to end up empty-handed. You know the next city over may carry what you're looking for. But instead, you go home empty-handed or with something that you aren’t super excited about. You encounter a similar dilemma when you try to find your ideal candidate within a defined geographic area. Avoid this frustration. Broaden your search and be open to relocating new team members. Keep these two keys in mind when you begin this process:

1. Focus first on finding someone with roots.

While the allure of the big city beckons many young professionals, a powerful force can draw them back: their roots. These roots represent any place that fosters a strong connection, like their hometown, where family resides, or even a college town. During relocation of new employees, consider the strength of their roots. Individuals without established roots in your area may be more likely to move on after a few years. While finding someone with pre-existing roots in your location can be challenging, focusing on Key #2 (mentioned later in the article) becomes even more crucial to minimize the risk of losing a relocated employee who lacks those deep connections.

2. Intentionally create connections.

A person may not have roots in a new area. In this case, it is important to create local connections. After relocating, a person forms a sense of belonging by integrating into the community. However, it is often easier for your new employee to settle in than it is for their family. When your new hire first relocates, they likely will be excited about their new work community and the new challenges the role offers. Long hours at the office may be standard for awhile. While this may be great from a business perspective, it can leave their family feeling disconnected. In order to help everyone integrate into the new area, be intentional in helping both the new team member and their family get connected. Inform them about interesting things to do in the area. Or, provide tickets, coupons, or gift cards to encourage them to experience new things. Consider having other team members reach out to the new member and their family. Early action and connection is important because, as with most things, it is hard to overcome first impressions.

Final Thoughts

In conclusion, when it comes to relocation, first try to find someone with local roots. If you can’t find someone with local roots, be purposeful in connecting your new employee and their family to their new home. This will make the transition easier and will ultimately help you retain great new talent. If you’d like to discuss your recruiting challenges, feel free to contact us.