Standing up a data practice that significantly increases acquisition and enhances sales lift is a meaningful but challenging endeavor. In this interview, Lauren Ganim shares her experience in leveraging data to create marketing plans that perform better and cost less.
The Near Future of B2B Marketing with John Seeds
B2B Marketing is evolving. Generating leads and traffic is still the top challenge for marketers and B2B marketers anticipate struggling to keep up with trends in 2023. In this video, CMO and B2B marketing expert, John Seeds, shares with us the top opportunities for B2B marketers.