Standing up a data practice that significantly increases acquisition and enhances sales lift is a meaningful but challenging endeavor. In this interview, Lauren Ganim shares her experience in leveraging data to create marketing plans that perform better and cost less.
Helping Sales and Marketing Work Better Together with Emil Mladenov
Misalignment between sales and marketing is a very common struggle for companies. For an organization to reach its potential, sales leaders and marketing leaders must work together effectively. This doesn't just happen. It takes purposeful intention between the leaders. In this video, Emil Mladenov will provide insights into how these leaders can work together successfully.