What’s Happening in the Digital-First Landscape

Standing up a data practice that significantly increases acquisition and enhances sales lift is a meaningful but challenging endeavor. In this interview, Lauren Ganim shares her experience in leveraging data to create marketing plans that perform better and cost less.

Product marketing drives demand and adoption of a product through a go-to-market strategy, product messaging, thought leadership, and awareness building among target customers. Digital marketing promotes products and services using the Internet and other forms of digital communication. Effectively marrying product marketing and digital marketing is necessary for a product company to reach its potential. Product and Digital Marketing veteran Mike Kolb joins us to share advice on how to bring product and digital marketing together in a way that maximizes results.