Standing up a data practice that significantly increases acquisition and enhances sales lift is a meaningful but challenging endeavor. In this interview, Lauren Ganim shares her experience in leveraging data to create marketing plans that perform better and cost less.
Six Questions to Ask When Hiring Your Next Analyst
Marketing and Data Analysts are in great demand. These roles are expected to become more important in the foreseeable future. Whether you are hiring a junior role or a leadership role, there are six basic questions to ask when hiring your next analyst. This video shares those six questions.