Product marketing has never been more important as companies look to increase revenue, improve market share, and boost brand recognition. Product marketers must capitalize on opportunities while navigating new and different challenges. In this video, we discuss the most important modern day opportunities and challenges with Stephanie Chambers.
Standing up a data practice that significantly increases acquisition and enhances sales lift is a meaningful but challenging endeavor. In this interview, Lauren Ganim shares her experience in leveraging data to create marketing plans that perform better and cost less.
Product marketing drives demand and adoption of a product through a go-to-market strategy, product messaging, thought leadership, and awareness building among target customers. Digital marketing promotes products and services using the Internet and other forms of digital communication. Effectively marrying product marketing and digital marketing is necessary for a product company to reach its potential. Product and Digital Marketing veteran Mike Kolb joins us to share advice on how to bring product and digital marketing together in a way that maximizes results.
Mark Whitman joins us to discuss and advise on what’s happening in the digital first landscape.
