Standing up a data practice that significantly increases acquisition and enhances sales lift is a meaningful but challenging endeavor. In this interview, Lauren Ganim shares her experience in leveraging data to create marketing plans that perform better and cost less.
Performance Marketing Advice for 2023 with Shivan Durbal
Focus on performance marketing is growing as marketing moves closer to revenue. Marketers have tremendous opportunity to maximize revenue and profits through performance marketing. However, there are also plenty of obstacles on the path to effective performance marketing. In this video, we discuss the future of performance marketing with Shivan Durbal.