Standing up a data practice that significantly increases acquisition and enhances sales lift is a meaningful but challenging endeavor. In this interview, Lauren Ganim shares her experience in leveraging data to create marketing plans that perform better and cost less.
Assessing Cultural Fit When Pursuing a New Job
Most people don't fail in a job because they aren't smart enough or don't have the right experiences or can't learn what it is they need to be successful. Most people fail in a job because of a cultural mismatch. Ask interviewers this one question to assess cultural fit when pursuing a new job.