When you buy an assemble-it-yourself piece of furniture, you know it’s a given that you’re going to need a particular tool or two that isn’t included in the box. Whether it’s a hammer or a flathead screwdriver, you need the right tool to get the job done. It’s that simple: nothing else is going to […]

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You probably know that feeling when you go to the store to get your favorite ice cream only to find that they don’t carry it. Then, you go to every neighborhood store only to come up empty-handed.  You know the next city over might carry what you want but instead you go home empty-handed or […]

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User experience is not so much a quantifiable product or outcome so much as it is a feeling. It’s the feeling a user has as a result of experiencing a product–or in our clients’ case, most often a website, app, or a SaaS offering. A UX professional enables the experience and feelings the user or visitor […]

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We have to admit it. Whether we re talking about UX Strategy (opportunity side) or UX Design (solution side), user experience is a great career. Helping people experience the feelings and emotions they want to have is a wonderful way to spend one’s time. We have had the pleasure of learning many things from helping […]

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“The secret to getting ahead is getting started.” Mark Twain Picture the beginning of a horse race: it’s the start of an all-out battle to the finish line, which often comes a mere two or three minutes after the start of the race, in which the competitors who leave the gate well typically finish well. Those […]

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