Marrying Product and Digital Marketing with Mike Kolb

Marrying Product and Digital Marketing with Mike Kolb

Product marketing drives demand and adoption of a product through a go-to-market strategy, product messaging, thought leadership, and awareness building among target customers. Digital marketing promotes products and services using the Internet and other forms of digital communication. Effectively marrying product marketing and digital marketing is necessary for a product company to reach its potential. Product and Digital Marketing veteran Mike Kolb joins us to share advice on how to bring product and digital marketing together in a way that maximizes results.

When to Arrive for an Interview

When to Arrive for an Interview

It seems simple, but when you arrive for an interview is extremely important for success. This video will teach you about arriving to an interview in a manner that gives you the greatest opportunity for success.

Frequent Job Changes Hurting You?

Frequent Job Changes Hurting You?

Frequent job changes on a resume make recruiters and hiring managers wary. Learn more about how employers view frequent job changes and what you can do to help yourself.

Here to Help People Improve Their Lives Through Their Careers

Here to Help People Improve Their Lives Through Their Careers

This channel is designed to help you advance your career, make better hires, and learn from digital-first leaders. We also provide role specific hiring advice for digital-first leadership roles and digital marketing roles. Soon we will also be providing content helping people journey through their trials whether it’s a career or a personal trial.

Six Questions to Ask When Hiring Your Next Analyst

Six Questions to Ask When Hiring Your Next Analyst

Marketing and Data Analysts are in great demand. These roles are expected to become more important in the foreseeable future. Whether you are hiring a junior role or a leadership role, there are six basic questions to ask when hiring your next analyst. This video shares those six questions.

Don’t Do This After an Interview

Don’t Do This After an Interview

What you don’t do after an interview is just as important as what you do after an interview. This video will teach you what not to do after an interview.

Answering the Failure Question

Answering the Failure Question

The “Tell me about a significant failure” is a question you may well be asked in an interview. Learn how to answer this successfully in this video.

Know Your Own Resume

Know Your Own Resume

Believe it or not, a common deathtrap in interviewing is not knowing one’s own resume well enough. This video will teach you what to know about your own resume.

Understanding Your Actual Culture

Understanding Your Actual Culture

Discussing culture can lead to squishy, vague discussions. Being able to effectively discuss and understand your culture is critical. There is aspirational culture and actual culture. Understanding your ACTUAL culture is more important than understanding your ASPIRATIONAL culture. Understanding your actual culture is non-negotiable for a successful journey to aspirational culture. It is also critical your employment candidates understand both your actual and aspirational culture prior to coming to work for you. This will greatly reduce turnover.

The Number 1 Tip for New Managers

The Number 1 Tip for New Managers

To be a good manager, you must do three things well. You must lead well, manage well, and hire well. Learning to hire well is critical to the success of a manager. In this video, we will discuss the need to hire well and provide advice on how to become a competent hiring manager.

Avoiding the Most Common Interview Mistake

Avoiding the Most Common Interview Mistake

A failure to use specifics at the appropriate time is the most common interview mistake that will end your candidacy. Learn how to use specifics to be successful in your next interview.

Don’t Seek Work-Life Balance, Seek This Instead

Don’t Seek Work-Life Balance, Seek This Instead

Work-life balance is a failed concept. It implies having to balance two conflicting things. Instead, focus on truly understanding how your work and your life fit together in a manner that your work brings energy into your life and your life brings energy into your work.

Are You Using Behavioral Questions Effectively?

Are You Using Behavioral Questions Effectively?

Behavioral questions are important to the interview process. Asking the right behavioral questions in an effective manner is essential. This video offers quick, practical advice for hiring managers to help optimize the use of behavioral questions during the interview.

Handling Behavioral Questions

Handling Behavioral Questions

The dreaded behavioral questions can make or break an interview. This video teaches you the basics in successfully answering these types of questions.

4 P’s of Cultural Fit

4 P’s of Cultural Fit

Lack of cultural fit is the cause of many less-than-ideal hiring situations. Sometimes a person feels like they just don’t belong at their job. Sometimes working with a team member reveals that they just aren’t a fit for the team.

Answering the Weakness Question

Answering the Weakness Question

Some form of “What are you not so good at?” will likely be asked during an interview. While this can be tricky, learn how to answer this question successfully in this video.

Six Reasons to Increase Your Digital Paid Media Budget

Answering the Strengths Question

While interviewing, there is a good chance you will be asked some form of “what are you good at?” Learn how to formulate the perfect answer in this video.

The Most Overlooked Reason to Work with a Recruiter

The Most Overlooked Reason to Work with a Recruiter

There are many methods and tactics you can leverage to get to your next great career opportunity. To maximize your chances, you should leverage networking, job postings and personal branding and content strategies. Perhaps the easiest method of all is working with a recruiter. Mark Whitman presents the most overlooked reason to work with a recruiter.

Assessing Cultural Fit When Pursuing a New Job

Assessing Cultural Fit When Pursuing a New Job

Most people don’t fail in a job because they aren’t smart enough or don’t have the right experiences or can’t learn what it is they need to be successful. Most people fail in a job because of a cultural mismatch. Ask interviewers this one question to assess cultural fit when pursuing a new job.

Deciding Which Job Offer to Accept

Deciding Which Job Offer to Accept

In life, there are good problems and bad problems. In your career journey, a good problem to have is more than one good job offer. However, it can difficult to assess which job offer is the best for you. Mark Whitman demonstrates and explains a simple spreadsheet that will help you compare job offers and determine which is best for you.

Performance Marketing Advice for 2023 with Shivan Durbal

Performance Marketing Advice for 2023 with Shivan Durbal

Focus on performance marketing is growing as marketing moves closer to revenue. Marketers have tremendous opportunity to maximize revenue and profits through performance marketing. However, there are also plenty of obstacles on the path to effective performance marketing. In this video, we discuss the future of performance marketing with Shivan Durbal.

Nailing the Most Common Interview Question

Nailing the Most Common Interview Question

Can we start by having you tell us about yourself?” is the most common question in interviews. This video discusses the common mistakes made in answering this question as well as giving you a recipe for success. These tips will help you with just about any job interview.

First Day at New Job – 5 Things You Must Do

First Day at New Job – 5 Things You Must Do

The first day at your new job is extremely important. This is the day that sets the tone of how your superiors and co-workers view you. It sets in place a trajectory that is either good or bad. This video shares the five things you should do, minimally, on your first day at a new job.

One Simple Thing You Can Do to Grow

One Simple Thing You Can Do to Grow

When we were kids in school, there was a straightforward path set before us. We started a class, read the books, went to the lectures, did the homework, took the exam, and got the grade necessary to move on. All along the way, there were expected places where feedback on our performance and potential were given to us.

Six Questions to Ask Before Taking Your Next Analytics Role

Six Questions to Ask Before Taking Your Next Analytics Role

As an analytics professional, you know there are myriad tools and methods that enable businesses to make informed decisions. But you, the analytics expert, play a crucial role in transforming raw data into information and insights, which in turn are used by your team members to make the decisions that drive the business forward.

Interview Preparation: Win Your Dream Job

Interview Preparation: Win Your Dream Job

Our staffing and recruiting experts at TeamBuilder Search have conducted thousands of job interviews. In addition, we have conducted thousands of post-interview debriefs with hiring managers. We have learned what successful candidates do in job interview preparation.

Six Keys To A Great Cover Letter

Six Keys To A Great Cover Letter

Cover letters are meant to help you obtain an interview. Your cover letter separates you from other candidates. Demonstrate that you have the skills, experiences, and achievements needed to be successful in a role by providing a strong cover letter. Consider the following six tips:

Six Tips to Hire the Right Sales Rep

Six Tips to Hire the Right Sales Rep

As a hiring agency, we place candidates in CRO roles, inside sales roles, and every role in between. We mainly focus on placing people within emerging tech and digital transformation teams. Regardless of what your focus is, follow these six tips to hire your next sales rep.

Four Tips for a Healthy Culture

Four Tips for a Healthy Culture

Hiring the right people to fulfill your vision is essential, but assembling a great team for your organization is a difficult task. Finding the right person to fill each role is time-consuming. Something equally important—and equally tricky—is building and maintaining a healthy organizational culture.

Top 10 Ways to Optimize Your LinkedIn Profile

Top 10 Ways to Optimize Your LinkedIn Profile

According to Forbes, LinkedIn is the most advantageous professional networking platform. Among its 750+ million users are recruiters and staffing professionals looking to fill open roles and jobs. In fact, according to Kinsta, 90% of recruiters use LinkedIn. Regardless of whether you’re actively seeking a new role, keeping your LinkedIn profile up-to-date benefits your career development. Here are the top ten ways to optimize your LinkedIn profile.

Top Four Career Tips For Uncertain Times

Top Four Career Tips For Uncertain Times

A friend recently said this to me. It’s a well-known adage and it holds true—you cannot fill others if your own cup is empty. Current global events—as challenging as they are—provide an opportunity to really focus on personal, professional and career development.

10 Tips on Recovering From a Job Loss

10 Tips on Recovering From a Job Loss

Most people experience at least one unplanned job loss during their career. Being displaced or losing a job can be very challenging on multiple levels. It’s typical to have feelings of disbelief, anger, grief, along with concerns about financial security.

Hiring Your Digital Marketing Quarterback

Hiring Your Digital Marketing Quarterback

As author Roy T. Bennett once said, “If you want to fly, you have to give up what weighs you down.”
Marketing changed drastically when the internet became everyone’s main source of information. Digital marketing is now cheaper, faster, more measurable and more engaging than traditional marketing.

The Critical Key to Recruiting Success

The Critical Key to Recruiting Success

We used to live in a world where the big ate the small. Now, we live in a world where the fast eat the slow. The velocity of business may be rapidly increasing, but the business world is facing a talent shortage. An organization’s ability to identify and hire talent will be directly proportional to their success, so talent acquisition should be a core strategic focus for today’s business leaders.

Three Keys to Hiring Your Next Chief Revenue Officer

Three Keys to Hiring Your Next Chief Revenue Officer

The Chief Revenue Officer (CRO) leverages knowledge of sales and marketing in order to manage (and drive growth of) an organization’s revenue streams. The Chief Revenue Officer is responsible for developing strategic partnerships and aligning all of the organization’s revenue-generating departments.

3 Keys to the Champion Mindset of a CDO

3 Keys to the Champion Mindset of a CDO

The Chief Digital Officer (CDO) is typically a company’s principal leader in the digital transformation process. 84% of companies fail at digital transformation, and the average tenure of a CDO is shorter than other C-Suite roles. Of course, there are many reasons for this; it isn’t easy to serve as the primary transformation leader and intermediary between other executives and functions in the creation and rollout of digital initiatives. In order to be successful as a CDO, you must have a champion mindset.

Two Key Things To Do When Relocating New Employees

Two Key Things To Do When Relocating New Employees

Picture this: you go to the store to get ice cream, only to find they’re out of the flavor you want. Then you go to every other store in the neighborhood, just to end up empty-handed.  You know the next city over may carry what you’re looking for. But instead, you go home empty-handed or with something that you aren’t super excited about. You encounter a similar dilemma when you try to find your ideal candidate within a defined geographic area. Avoid this frustration. Broaden your search and be open to relocating new team members. Keep these two keys in mind when you begin this process:

Three Skills Every User Experience Pro Should Develop

Three Skills Every User Experience Pro Should Develop

User experience is a great career. Whether we’re talking about UX Strategy (opportunity side) or UX Design (solution side), helping people experience the feelings they want to have is a fulfilling way to spend one’s time. We’ve built many UX teams and we’ve learned a lot along the way.

Two Common UX Mistakes

Two Common UX Mistakes

Oscar Wilde once said, “Experience is simply the name we give our mistakes.” Additionally, Albert Einstein once said, “The only source of knowledge is experience.” We treat mistakes as a great source of learning. User experience is a relatively new undertaking in our clients’ typical foci of websites, apps, and Saas offerings. Thus, we learn a lot from early mistakes.

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