You may have noticed by now that if it is a digital marketing role, then there is a good chance I have written about how to hire for it. In this post I share five questions to ask before you hire you next paid social strategist. 1.What account responsibilities will this person have? Depending on the […]

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Steve Easterbrook said, “When you get things right, good things happen.” Seems like something Yogi Berra should have said! Unfortunately, there is often significant challenge in getting something right. Hiring your next art director star is one of those things that can present significant challenge. Follows are three questions you can ask yourself and your team, prior […]

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“Success comes not from having certainty, but being able to live with uncertainty.” ― Jeffrey Fry If you are a hiring manager, then you know the scenario. You have a great-looking resume that is showing all the experiences you need. However, the candidate has job-hopped quite a bit. Understandably so, you are hesitant to entertain a […]

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Everyone is talking about it. Many define it differently. Studies have reported efforts fail at an 84% rate. What is a leader supposed to do? Let’s start by aligning on a definition. Digital transformation is simply defined as the application of current technologies to improve relationships with organizational stakeholders. That can be where it all […]

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When it comes to marketing, especially digital marketing, there is little reason to guess any longer. There are many tools and methods available to help make informed decisions. If you have the right people and the right tools, you can turn data into information and information into actionable insights that will help you make informed decisions. In this […]

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