Imagine that you sell toys. If your goal is to get the attention of children, you will probably focus on the toy’s bright colors, the sounds it makes, and how fun it is to play with. If your goal is to target the children’s parents, you will want to highlight how much their children will enjoy it, how educational it is, and its safety features. It’s the same product and the same end […]
“The Advent of social media is having a big impact on the job search today. It is critical that job seekers of all ages learn to use social media tools!” – Katie McGinty Employers investigate candidates’ social media accounts. They view these platforms to gauge a candidate’s character and activities. Our lives are increasingly public. […]
Using LinkedIn to Get Your Next Role Searching for your next role is an exciting time. Build and leverage your professional network throughout this process. LinkedIn offers great opportunities for career advancement networking. Find your next role with the help of your LinkedIn network. Building your LinkedIn network Find friends, acquaintances, and past co-workers Friends, […]
Cover letters are meant to help you obtain an interview. Your cover letter separates you from other candidates. Demonstrate that you have the skills, experiences, and achievements needed to be successful in a role by providing a strong cover letter. Consider the following six tips: 1. Personalize your Cover Letter Above all, personalize the cover […]
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters in Fast Company Aid in the development of your own successful career by cultivating your personal […]
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