You may have noticed by now that if it is a digital marketing role, then there is a good chance I have written about how to hire for it. In this post I share five questions to ask before you hire you next paid social strategist. 1.What account responsibilities will this person have? Depending on the […]
December 14, 2018
Building Your Digital Innovation and Transformation Team / Building Your Digital Marketing Team / Building Your Emerging Technology Team
Steve Easterbrook said, “When you get things right, good things happen.” Seems like something Yogi Berra should have said! Unfortunately, there is often significant challenge in getting something right. Hiring your next art director star is one of those things that can present significant challenge. Follows are three questions you can ask yourself and your team, prior […]
December 14, 2018
Building Your Digital Innovation and Transformation Team / Building Your Digital Marketing Team
If you have made a few career moves in a short period of time, then hiring managers may consider you a job hopper. You may already be aware that this label is usually not seen in a positive light. Once you rack up a certain amount of mileage on your resume at a variety of different roles, it […]
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters in Fast Company It’s hard to say it better than Tom Peters: You can’t expect anyone, […]
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