Life is full of difficult decisions like, “Do I watch the nightly news or get a blissfully ignorant night of sleep?” Or perhaps, “Do I get up and work out or hit the snooze for more blissfully ignorant sleep?” Many organizations continually struggle with how to best leverage the web in their business as well as has how to best staff their digital marketing efforts. Hopefully, this post can shine some light on this subject for you.
Creating the Job Requirements
There was a day when the web marketing department was the guy working in his underwear in his parent’s basement. Those days are long gone. In less than 10,000 days, the web has dramatically changed our lives. The dramatic growth is not just in size, but it is also in the complexity of how to best leverage the web in a business. That means it can be very daunting to determine the right set of experiences and skills needed. The complexities of the experiences and the long list of acronyms make it challenging to find the right fit to keep pushing your organization forward. If you are unsure of what is needed, then it may be time to get a niche digital marketing recruiter to help you. Niche digital marketing recruiters have a broad and deep view of how companies are leveraging talent to optimize the web. They can also help you create an ideal candidate scorecard.
Separate Posers from Players
Once you have completed the feat of creating an ideal candidate scorecard, there is still the task of determining if a candidate is qualified. The biggest mistake we see in this area is that companies hire posers and not players. A poser can talk a good game but can’t play a good game. Companies need players. The most important player is the quarterback. While we aren’t playing football, every company needs someone who knows where the end zone is and can effectively and efficiently run the offense. We too often see that quarterbacks are traditional marketing focused and they have never had their hands deep in digital marketing. This is a little like putting a power run quarterback in to run a West Coast offense. It takes a different set of experiences and skills to run a West Coast offense. Of course, there are many more positions we can discuss in digital marketing. However, if your quarterback isn’t right then nothing else works well. If you don’t have the ability to sort out the posers from the players, it may be time to hire a niche digital marketing recruiting firm to do the heavy qualification. If you have a solid quarterback, then you may need someone to help assess their team against what other organizations are doing successfully. A good digital marketing recruiting firm should be able to help with this as well. You may also wish to take a look at the “People” part of the Four P’s of Building Your Digital Marketing Team.
How to Get a Yes
You have separated the posers from the players and narrowed down your talent pool to the players you believe to be the best fit for your team. But, the work isn’t over. Now you need to make sure they choose your team so you don’t have to start over again. That is where a niche digital marketing firm comes into play. A niche firm knows the market inside and out and they develop trusted relationships with the top players. This allows them to navigate the sometimes rough waters of negotiations while weighing the options of other potential opportunities that top talent will likely have. In doing this, you are much more likely to get a yes when an offer is made.
When Timing is Important
The old saying “time is money” is true here. Hiring top digital marketing talent can take considerable time. The players are in high demand with a short supply and they have a lot of opportunities. The target is also small. The players get a lot of attention and are used to opportunities coming to them. It will likely take a niche digital marketing recruiting firm, with the right network, to access the talent needed in the time frame desired.
We hope this is helpful and that you are on your way to the end zone! Please contact us if you would like to discuss this topic in more detail.