You probably know that feeling when you go to the store to get your favorite ice cream only to find that they don’t carry it. Then, you go to every neighborhood store only to come up empty-handed. You know the next city over might carry what you want but instead you go home empty-handed or with something that you aren’t super excited about. This can be a lot like what happens when you try to find your ideal candidate within a defined geographic area.
- Focus first on finding someone with roots
- Intentionally create connections