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In our last blog post we unpacked the first “P”, philosophy, of staffing a digital transformation team. In talking about philosophy we dealt with the mentality necessary for success. In this post we will unpack the pillars of digital transformation. The pillars are foundational pieces upon which success is built and sustained. The pillars needed for success are: stakeholder focus, outcomes, technology enablement and analytics.
Stakeholder focus deals with the “why”. This is the most important pillar. After all, we are not doing this for the pain, suffering, expense and hardship. We aren’t doing it because we have too much money or too much time on our hands. We aren’t doing it to buy the latest technology. We are doing it for the stakeholders – the ones whose support is necessary for the organization’s success. Make it easy for prospects to become customers and, given you have a relevant offering, you likely get a lot of customers. Make customers happy and make it easy for them to do business with you and you will likely have strong customer retention. Make it easy for employees to be productive and you will likely retain more great employees. Make it easy for channel partners to work with you, sell and support your products and you likely will have more productive partner. Make it easy for vendors to work with you and you likely will create efficiencies that will result in profit.
Outcomes deal with the “What”. Once we understand how we better serve and enable our stakeholders then we can establish, specifically, what we will accomplish. Outcomes don’t need a lot of explanation. I think we can agree we need outcomes with timelines and measures. The challenge is we often make assumptions and then put the “what” ahead of the “why”. The real key is to do a thorough stakeholder analysis before jumping into the “what”. Taking the time to do some stakeholder research will pay great benefits in getting to the right “whats”.
Technology Enablement deals with the “how”. We don’t spend astronomical amounts on ever increasing short shelf-life technology because we want the latest greatest things. The key add to technology here is “enablement”. We invest in technology to enable our stakeholder’s success. Technology provides the solution to get to the desired, stakeholder supporting, outcomes in digital transformation.
Analytics deals with the learning, innovation and continual improvement needed to better serve our stakeholders and to sustain competitive success. We are no longer in a world where we need to guess. We can continually monitor and assess the enablement of stakeholders and see what is working and what is not working. We can make small changes to test (remember “Light” in our last post (link)) and assess how things are working and continually improve. When we make big changes we can do so in an informed manner and then continually improve what we are doing. As long as we have access to the appropriate data (no small feat I know!), we can compile that data into information and analyze that information to get to the actionable insights that will drive innovation and competitive advantage.
Okay, in these last three posts we have shared the 4 P’s of Staffing a Digital Transformation Team and we have unpacked the first two “P’s”. In the next post (coming soon!), we will unpack the third “P”: Process. Hang on it starts to get fun here!