Welcome to our blog series on building and staffing your digital transformation team. Let’s start by aligning on a common definition of digital transformation. Being simple people, we like to define things simply. For the purposes of this series we will simply define digital transformation as the application of current technologies to improve relationships with organizational stakeholders. By organizational stakeholders, we mean prospects, customers, employees, vendors, channel partners and investors. By stakeholders, we mean everyone whose support is necessary for the organization to be successful. Our goal in this series is to provide pragmatic actionable information to help you build your team. We will share what we have learned from our real world experiences in building and staffing digital teams involved in small-scale to large-scale transformations. Without knowing the landscape of a specific digital transformation initiative, it is nearly impossible to design and build a great transformation team. However, we are hopeful this series will provide you actionable information and tools to help you with your specific needs. In this series, we will discuss the four P’s of building your digital transformation team: the philosophy, the pillars, the process and the people necessary for successful digital transformation. Ready to go? Please check out P #1 – Philosophy of Digital Transformation.