TeamBuilder Search, a professional staffing, team building and recruiting agency, delivers tips, advice and guidance in digital marketing careers, digital transformation careers and emerging tech careers.
Did you know that 87% of recruiters use LinkedIn? (Jobvite) That means almost all recruiters are using LinkedIn to fill open positions for their company or their clients. Whether or not you are actively seeking a new career, why not keep your profile up to date? You never know when you might get noticed for your dream job. Just like a resume, if you update it along the way, it’s easier to get it in tip-top shape when you are ready to use it to find your next job.
According to Forbes, LinkedIn is by far the most advantageous social networking platform, with over 238 million users (Forbes), you may as well learn how to update your profile the right way! Here are the top 7 things you should do to optimize your LI profile:
- Professional Headshot
Did you know that LinkedIn profiles with a professional headshot receive 14x more views than those that don’t (LinkedIn)? You can get professional head shots done cheaply from local department stores, camera shops, photographers and more. Some universities offer them for students as well.
- Provide Details/ Career History
Your LinkedIn profile should match your resume. You may choose to make it more general than the resumes you would submit for a specific job. However, you want to be clear on job titles, dates in which you were employed, your responsibilities, your roles and big accomplishments in that role.
Your LinkedIn headline is the first thing people see when looking at your profile. It’s like the subject line of your email. How do you get people to click on your profile? Headlines should contain keywords (see #5), and provide a brief but powerful overview of what you can bring to the table in 120 characters or less. For example:
- Experienced Digital Project Manager – Successfully lead multi-million dollar global projects in the banking industry.
- President at TeamBuilder Search- Connecting digital marketing and emerging technology talent w/ the right organizations.
You can find many other examples with a quick Google search.
- Work Samples
We like to tell people to demonstrate their expertise, and, what better way to demonstrate expertise than with work samples. Of course, you can blind them, take out client identifying information, etc. In some instances, we have had candidates create sample deliverables or create mock projects to demonstrate the type of work products they can create.
- Get Recommendations
Recommendations are an excellent way to build trust. People who read those recommendations will think to themselves, ‘If they did that great of work for ABC company or client, maybe they can do that for us too.’ It’s another way to demonstrate your expertise and value.
- Think SEO
Recruiters and hiring managers search LinkedIn a lot like they search on Google. They search on particular keywords and other criteria to find the right selection of potential candidates for a job. If your profile isn’t optimized on the appropriate keywords, you may not be found for that next great job.
- Build out your network
Connect and network with people you know. Network with people you don’t know. Use LinkedIn as a tool to start the conversations, connect and take the conversations offline. Networking is often the key in finding your next job. The better you network, the more opportunities you are exposed to and the better chance you have at getting the next offer.
There are certainly many more things you can do to optimize your profile but these are the most important things you should be doing or things you should include in your profile. What is the most valuable thing you have found to do when updating your LinkedIn profile?
Mark Whitman is the founder and CEO of TeamBuilder Search, a dynamic recruiting firm that specializes in digital marketing, digital transformation, and emerging technology. He is an energetic and fearless adventurer who loves working with other innovative, entrepreneurial-minded professionals. He also happens to be a Sport Jujitsu national champion who literally broke his face in competing for the gold medal in the world championship. To discuss your toughest hiring challenges with Mark, contact him here.